Zodiac Netsuke: Animals of the Japanese Zodiac in Miniature

This exhibition celebrates the Japanese art of Netsuke and the New Year, offering a glimpse into life in Edo period Japan. Netsuke are tiny sculptures used as toggles on traditional Japanese clothing, becoming discreet status symbols for merchants. The exhibition design needed to capture the intricate beauty of these objects while making them accessible and engaging for a modern audience.

The challenge was to present these small, historical artefacts in a way that was both visually compelling and informative, catering to a diverse audience, including visually impaired visitors. The design also needed to reflect the cultural significance of the Netsuke and their connection to the Japanese Zodiac.

The campaign brand cleverly reimagines the “O” in the Zodiac as a snake, symbolising the upcoming Year of the Snake and subtly hinting at the cyclical nature of the zodiac. This circular motif connects to the zodiac cycle's overall theme while directly referencing the exhibition title.

A key focus of the design was accessibility. To allow visually impaired visitors to experience the intricate details of the Netsuke, 3D-printed models were provided. Furthermore, the exhibition panels utilised a large, dark typeface on a light jade-coloured wall, ensuring optimal readability for all visitors.

The exhibition's centrepiece is a striking 2-metre-high zodiac wheel, showcasing the twelve zodiac animals and their significance in marking time. This visually captivating display helps visitors understand the twelve-year cycle and its connection to months, days, and compass directions.

An interactive touchscreen was developed, allowing visitors to input their birth year and discover their corresponding zodiac animal. The touchscreen provides information on the characteristics associated with each animal. It delves into fascinating facts, linking the twelve zodiac animals to Irish folklore and zoology, creating a bridge between cultures and enhancing engagement.

The exhibition provides a fascinating window into Edo period Japan, highlighting Netsuke's artistry and cultural significance. The design successfully balances historical context with modern accessibility and engagement, making the exhibition a valuable and enriching experience for visitors of all ages and backgrounds. Combining physical displays and interactive elements creates a multi-sensory learning experience, fostering a deeper understanding and appreciation for this unique art form.