Woodland Energy Park – Brand Identity

Woodland Energy Park is shaping Ireland’s sustainable future with a pioneering low-carbon energy park in County Meath. By leveraging existing grid infrastructure, the project plays a pivotal role in national decarbonisation efforts, strengthening energy security while fostering economic growth.

To support its ambitions, Woodland Energy Park required a brand identity that reflects its forward-thinking approach—bridging nature and technology while standing out within the renewable energy sector.

At the heart of the brand is a dynamic icon integrating three key elements:

The treeline, symbolising the natural environment.The energy waveform, representing power and movement.The letter ‘W’, anchoring the brand in its name.

The identity is reinforced by modern, clean aesthetics and dynamic diagonals, conveying innovation, connectivity, and progress. A carefully curated colour palette, inspired by the frost-covered foliage, open skies, and woodlands of the site, creates a professional yet organic feel—blending sustainability with a futuristic vision.

Collaborating with photographer Peter Evers, we developed a suite of location-based imagery that elevates the brand, setting it apart from competitors. His compositions capture the landscape’s beauty and Woodland Energy Park’s commitment to environmental stewardship, appealing to audiences who value both technological advancement and nature.

At its core, Woodland Energy Park embodies the synergy between natural ecosystems and digital infrastructure—much like trees rely on an underground network to sustain life, the park provides the essential digital and energy backbone for a connected, sustainable future.