William Barley Illustrations

‘William Barley’ is an energetic, if a little chaotic, character kept busy managing the day to day activities of the distillery. These are the first in a series of character illustrations developed for marketing and merchandise activities for Waterford Whisky. The use of illustrations break up the reliance on photographic imagery to convey concepts and help add some light heartedness to communications. They were screen printed onto organic fair trade cotton tote bags and t-shirts for sale in the store.