Whitestown House Estate

Whitestown House is home to the Keogh family and situated in north county Dublin. With a rich history dating back to the 1600s and its creation by the Earl of Ormond, the estate comprises 120 acres of farmland playing host to hens, ducks, native Irish red deer, sheep, cattle and pheasant. The estate also boasts planted woodland of over 4000 trees as well as a walled garden where beehives, a vegetable and herb garden can be found, providing bountiful seasonal produce.

The Keoghs are now embarking on a new chapter in which they transform their home into a cultural venue, hosting workshops, supper clubs and private events. Central to the ethos of Whitestown House is conviviality, shared experience and openness.

This project consists of a logomark, an extensive visual identity, art direction, website design, print collateral and letterpressed documents. The identity centres around an 1819 Dutch-style still life painting by Edward Henry Martin which hangs in the dining room of Whitestown House. The identity's colour palette is taken from this piece, as well using cropped images of the painting directly in printed cards, treated in different colour tones to align with the seasonality of different events. A suite of letterpressed compliments slips and headed paper are designed to sit within die cut printed cards to be sent as correspondence stationery.