White Mausu Website 2025

In 2024, we expanded upon White Mausu’s 2023 brand refresh with a comprehensive digital platform that amplifies their culinary vision and growing product range. Working closely with White Mausu Creative Director Katie Sanderson, we developed a website that serves as both a dynamic storytelling medium and practical resource for their community.

The new website seamlessly integrates the refreshed brand elements — including the iconic mouse roundel and vertical logotype — while introducing new interactive features. The signature blue and white palette remains the foundation, complemented by product-specific colour schemes that reflect each unique flavour profile.

A key feature of the new website is the extensive recipe section, showcasing creative ways to incorporate White Mausu’s products into everyday cooking. The comprehensive stockist directory makes it easier for customers to locate their favourite products across various locations. The website also delves deeper into the brand’s story, highlighting their commitment to sustainability and thoughtful evolution.

The digital platform serves as a practical tool for customers whilst maintaining the careful balance struck in the 2023 rebrand — honouring White Mausu’s established identity while pushing it forward.