2011
Designed by Aisling Fitzgerald at Greenhouse
Creative Director: Richie Ryan
Designer: Sarah Barry
Categories: Packaging
Industry: Commercial
These delicious award-winning, handmade puddings are made by the Flaherty family in County Meath. Our brief was to create a premium design that would communicate the luxurious nature of these deserts. We loved the history behind the brand name which stems from Catriona’s grandmothers daily question as a child, ‘What’s for Pudding? The use of the beautiful purple base colour for the range is complemented by sumptuous photography and the luxury is further enhanced by the use of the rose gold foil on the brand identity and detailing on pack.