We Run Together
2013
Designed by James Kelleher at Publicis Dublin
Creative Direction: Carol Lambert
Art Direction: Neil Hanratty
Copy: Briain Wright
Illustrator: Tara O'Brien
Illustrator: Vanessa Power
Illustrator: Aoife Dooley
Illustrator: Claudine O'Sullivan
Director: Matthieu Chardon
Agency Producers: Niamh Skelly & Laurie Easterby
Assistant Director: Owen Costello
Editor: Peter Madden
Categories: Promotional / Print
Industry: Commercial
Tags: Advertising / Illustration
Every woman who runs, runs for her own important reason, but on the day of the Vhi Women’s Mini Marathon 35,000 women all run together as one.
We paired 4 runners with 4 artists to talk about their unique reasons to run. These discussions then inspired 4 original artworks celebrating and empowering the runners. These pieces then serve as the core visuals for the campaign – supporting other runners and hopefully inspiring more runners to join.
