Virgin Media Television Channel Rebrand
2024
Designed by Michelle Cunningham at Virgin Media Television
Designer: Liam O'Neill
Designer: Mark Cunningham
Designer: Fionnuala O'Shea
Designer: Paul Gonnelly
Designer: Aishling O'Brien
Designer: Jessica Higgins
Designer: Thomas Finucane
Designer: Susanne McCarthy
Categories: Promotional / Identity / Moving Image / Screen
Industry: Commercial
Tags: Digital / Event / Advertising / Programme
After a full evaluation of the Virgin Media Television channels and Player, we embarked on an ambitious project to create bold new on-air idents that redefine how audiences connect with our content and our brand. This involved a complete redesign of the presentation graphics for our four television channels, production of fully graphics-based idents for Virgin Media ONE, TWO, THREE and FOUR and a complete rebrand of our online streaming platform, Play. It is the first time that this has been done completely in-house. The main objective was to create five distinct identities that coalesce under the umbrella of the Virgin Media Family.
