Vestiver

Vestiver is a digital global marketplace bringing together a hybrid equity crowdfunding model with a robo-advisor platform to provide a full spectrum of accessible wealth management offerings to both mass affluent individuals and ordinary retail investors.

VentureWave, one of Ireland’s leading venture private equity groups commissioned us to create a brand identity for this marketplace. After a strategic review, we positioned it as a smart investor community with its own distinctive identity. This needed a name with an available .com, which could be trademarked internationally and would work in different global markets. 

The merging of the words invest and deliver, brought us to Vestiver, a certain type of investor within a community where successful executives and smart entrepreneurs help the next generation of companies flourish and grow under the creative expression, Invested Together.

We created a simple identity system which works seamlessly in a digital context. The two Vs in Vestiver represent the relationship between both the entrepreneur and the investor in the brand symbol and are used as an underlying grid within the identity system which can animate and change for. Abstract Vs in the form of triangles are placed above this grid and represent the Vestiver community with photography reflecting a diverse range of Vestiver users. The wordmark uses a modern, elegant, sans serif font which is customised to complement the angles in the V symbol. Brand language was created to define the type of characteristics a Vestiver has, again, appeal to both types of investor.

In 2022 Vestiver launched to acclaim, featured in the Financial Times, The Sunday Times, Silicon Republic as a significant new entrant in the Global Venture Marketplace.