Variety Jones

Redesigning strategy and content that truly looks and feels like this Michelin-starred restaurant.

The ask was to create a social media strategy and content for Variety Jones, a Michelin-starred restaurant in Dublin. The restaurant's ethos of transforming humble ingredients into culinary masterpieces required a visual language mirroring this. in this project we aimed to redefine the standards of social media design within the gastronomic world, emphasising the real and unfiltered.

Design Approach

Present their dishes and story in a way that was easy to capture, and avoid the usual aesthetic of polished, overproduced content. 

Celebrate the beauty of imperfection

Connect with the audience on a visceral level, making the viewer feel like they were part of the restaurant's unpretentious experience. 

Redefine the standards of social media design within the gastronomic world, emphasising the real and unfiltered.

Present the different facets of the business in a way that was easy to capture, avoiding the usual aesthetic of polished, overproduced content. 

Celebrate the beauty of imperfection.

Connect with the audience on a visceral level, making the viewer feel they have exclusive access to the unpretentious inner workings of the restaurant.