UPHOLD Edition

A set of artist edition postcards for UPHOLD – a not-for profit online platform promoting and selling work by contemporary artists in Northern Ireland, run by Household Belfast. 

The titles of these letter-pressed postcards are derived from what3words; a navigational tool that has assigned every three metres squared of the world a unique combination of three words. This combination of words is thereby linked to a specific location and can then be used for navigation, emergency rescues, deliveries and more. SOCIAL SOLO WOES uses the three words connected to the location of the artist’s studio where the cards were designed. GOOFY SCRIPTED MASTERPIECE uses the three words connected to the location where the card was printed by Justin Knopp at Typoretum in Colchester. LAZY CHOICE ENHANCEMENT uses the three words connected to the location, a postbox on Royal Avenue at the intersection of Lower Garfield Street in Belfast, where the card, when purchased, will be sent to the buyer from. The postcards in this edition are stamped and posted as they are and will thus inherit the marks of their journey through the postal system, passing through different hands, vehicles, machines and sacks. These marks will be unpredictable, but each one unique to the journey of the specific card.