Umbel Branding & Website

Branding and website for Umbel, a Detroit-based acoustics studio that “approaches acoustics through the lens of shape,” creating acoustically superior spaces by intelligent deployment of the structure’s own materials and elements. The mark was created entirely of typographic elements, and can be typed at a keyboard; slashes and backslashes represent sound waves. The business cards were printed letterpress on unbleached kraft board to emphasize the studio’s focus on materiality.