Truth

Truth is a cultural insights and strategy agency dedicated to helping brands understand what matters to people and why. Through bespoke qualitative research across a range of sectors, they look for real human insights to shape their thinking and approach.

The core visual identity represents the agency as factual, honest and clear, with a limited colour palette and pared back typography. In image making, humanity is reflected at a macro and micro level, with specifically commissioned photography and videography, captured in both Ireland and the UK, used in combination with textural moving image.

References for the project included traditional newspaper mastheads, vintage sci-fi book covers, Hermeticism philosophical thinking and weather satellite imagery.