True Cold Brew

Silverskin Coffee Roasters asked me to design the first true cold brew coffee in Ireland. I identified an issue in the market — many cold brew coffees are simply brewed hot and cooled, they're not truly brewed cold. They're not brewed in optimal conditions for specialty cold brew coffee. This led us to the brand concept – TRUE COLD BREW.

A high quality product in a new product category required something bold and different to demand attention, so the creative direction is high in visual contrast and typographic volume.

The can design is intended to be quite brutal, bold and industrial, with left-alignment and silver textural elements. The project also extended to boxes, clothing, stickers and a landing page which tells it's story.