Toy Show Appeal 2024

A fun project for a worthy cause; to create a series of animations to support this year's RTÉ Toy Show Appeal drive and raise essential money for children in need. Our goal was to incorporate the beautiful owl character originally created by Chris Judge and expand it into an animated world to highlight the amazing work supported by The Late Late Toy Show Appeal donations; changing children's lives for good by funding essential support for health, well-being, creativity and play.

Two 15 second TV adverts were broadcast during the show itself, representing different ways that the generous public support would help fund community projects that allow kids to be kids. These commercials were followed by two short animated loops on social media, reminding viewers they could still donate after the show had ended.

Now in its fifth year, the people of Ireland have given with such generosity and donated in record numbers to reach over €5 million to this year’s RTÉ Toy Show Appeal, so that kids across the island of Ireland can go on being kids.