Tilting the Lens

Tilting the Lens is a new global consultancy working to make the world accessible and equitable for everyone. Founded by Sinéad Burke in 2020, the organisation aims to create innovative solutions through collaboration, education, and design. The first brand identity for Tilting the Lens had to introduce this vital work to a wide audience, on an international stage.

We felt it was important to show how exciting an accessible brand could be, while also conveying authority and purpose. Every element of the brand had to be accessible and great care was taken on research and testing.

The brand elements include a responsive logo designed for legibility and impact, and a vibrant colour palette that always prioritises accessibility. There are also unique organic forms that represent individuality and confidence that can be used decoratively or as frames within the brand system. We worked on a range of brand materials such as business cards, presentation templates and social media design.