The Whistler x The Dead Rabbit

The Whistler is a range has always been conceptually adaptive and visually rich. When the world’s best bar, The Dead Rabbit in New York, approached them for a single cask release for their festive Jingle Jangle celebrations it was time to offer something to talk about. Finished in a Cherry Bitters cask from Woodford Reserve was a good way to start too as there is only one cask of this type in the world!

Taking the Jingle Jangle brand mark that was developed by Crown Creative and understanding what it stand for, which is a time of year that has festivities take over the bar, we devised a concept that would depict the gifting of the bottle to a member of the bar staff. Taking influence from Dutch classics and how scenes are populated with elements of meaning, we created a detailed and visually rich illustration.

Taking the classic pyramid composition, the bar man examines a freshly unboxed bottle of the very whisky he is on. He is framed by stone that is the same as on the façade of the New York bar and stands at a bar adorned with visual meaning; the banjo and sheet music to The Old Triangle is a nod to The Dubliners song containing the Jingle Jangle lyric. Festive items of crackers and jingle bells surround the opened box while a bowl of cherries and pear nod to key flavour profiles of the whiskey.

The lower label that would normally house all the mandatory and product information for The Whistler range has had all this content carved into what is the base of the bar along with the Jingle Jangle branding which is embossed and gold foiled.