The Whistler x Rye River Brewing Co.

Whiskey and beer have always had a good partnership and nothing catches the pairing more than this release.

Taking aspects of both invested brands and the rye whiskey itself, a concept was developed where we could tie these together with a take on a literary classic.

The main focus of the label pulls from the Rye River Brewing Co.’s logo being a kingfisher. A bird popular on our waterways and known for its skill of catching small fish with a dart like plunge into the river. Capturing this distinctive bird within a field of rye and adorned with a ribbon housing the title celebrates this pairing with unique emphasis and poise.