The Whistler 21 YO x Justino’s Madeira House

2024

Designed by David Walsh at Greenhouse

Outerbox Design: David Walsh

Outerbox Production: GPA Global

Label Illustration & Structure: David Walsh

Booklet Illustrations: Steve Doogan

Categories: Packaging

Industry: Commercial

Tags: Illustration / Food and drink / Retail

Nothing captures the passing of time than that the sun and the moon.

The Whistler 21 year old single malt gave us a unique opportunity to create a solution for not only the whiskey but also the fortified Maderia wine that lends the barrels for the whiskey to be finished in.

To capture this partnership with one of the most prestigious Madeira Houses, the sun and the moon were used to not only capture the paring but also the passing of time. Depicted on the back labels, solar cycles and a sun dial was used to show the age of the whiskey and moon cycles are used in the case of the Madeira ensuring.

The two bottles are paired in a simply elegant wooden box that when opened reveals a pair of richly foil lined halves that house each of the bottles. In a world first, both bottles are then crowned with corks made from the wooden staves of the Madeira barrels.

Accompanying this is a booklet outlining the partnership between The Whistler and Justino’s