Designed by David Phelan at Mode Vision
Categories: Moving Image
Industry: Commercial
Website: modevision.tv/the-tonight-show
Concept:
This title sequence for TV3's new current affairs show consists of a compendium of simple animated tongue & cheek gifs and boomerangs. This collection of snappy images is arranged and composed within the constantly shifting grid system. Each with it’s own story to tell, this collective encapsulate the essence of current affairs home and abroad.
Technique & Approach:
The fast paced track ‘Uprising’ by Muse, galvanizes the looping nature of the imagery. The arrangement of the imagery builds with the music; evolves at the musical pivots, with new visuals emerging throughout. With a final resolve to the show logo, and a linear wipe to studio.