The Solace Identity

How do you build a brand for a completely new offering in an area that is deeply dated and culturally sensitive? That was the question we explored with founder Mark Legge as he developed a new offering to support people navigating grief, loss and death.

Ireland has rich cultural traditions around death and mourning. The challenge was to balance the with a modern approach—breaking taboos while creating a space that feels authentic, respectful, and dignified. The first step was developing a name that not only branded the service but also made a statement about its purpose. The Solace—a name that acknowledges grief while evoking comfort through connection.

The visual identity was designed to support the platform’s aim while adapting to a wide range of content and product needs. We created a colour palette inspired by the calming and grounding qualities of nature and designed a finely detailed logo.

Imagery plays a significant role throughout the brand, representing experts and individuals within the end-of-life space while putting a human face to a digital service via website and app. Branded textures are rooted in the calmness of nature, incorporating subtle references to memories and moments of the past. We supported the client who worked with illustrator Emily Robertson to produce a set of drawings that are human, authentic, and relatable — further enhancing the brand’s warmth and accessibility.