2024
Designed by Luke Dalton (Freelance)
Creative Director: Billy Bunzari
Categories: Identity / Social Media
Industry: Commercial
The Ritual is a contemporary masquerade ball celebrating New Year's Eve on the hallowed grounds of Slane Castle. Guests enjoy a fine-dining experience followed by a selection of disco, dance and electronic music across three dancefloors.
Inspired by the magic and mystique of Slane Castle, The Ritual is an occult-like experience. The design reflects this with its unsettling imagery, opulent colour palette and vintage textures. The social media assets leading up to the event depict a number of antique books which display information as old relics, bringing guests into the eerie world of The Ritual long before they make their way to the venue.