The Irish News Relaunch Advertising Campaign - Responsible Words

The Irish News is a well recognised, long standing, trusted newspaper based in Belfast, founded in 1891. It's the UK and Ireland's best selling regional daily and it rebranded in 2023 alongside a complete editorial redesign based on qualitative research lead by Belfast consultancy Haller Clarke. Hurson we're engaged by Haller Clarke to develop a relaunch advertising campaign to promote the fresh look of the newspaper and reaffirm its commitment to quality journalism, the search for truth and the importance of holding those in trusted positions to their word, representing the community and encouraging debate and around the issues that matter most, to us all. The campaign featured treatments referencing News, Opinion, Business, Sport (Leading GAA commentator) Business and Irish Language. The campaign began in Octobber 2023 in both printed and digital out door media as well as in publication.