Tall Order

Food Solutions Limited (FSL) is a leading provider of premium beverage brands to the restaurant, bar and catering industries. FSL’s new venture ‘Tall Order’ is a coffee roasting and café business unlike anything currently available in Dundalk or the surrounding area. The name and driver for Tall Order comes from an emotional and special place for the Sands family. The new café and roastery concept is a place to bring those two passions together, in a place that feels wholesome, with a playful, welcoming charm.

Our concept personifies the brand, Tall Order, putting voice and character at the forefront to connect with customers and build a new, vibrant community. The logotype is a playful and optimistic expression of that as it stretches and flexes. It has two configurations that allow for optimum application across all touch points.

The visual language uses bold typography with uplifting messaging to create a memorable, unique experience. Abstract patterns add a lifestyle feel, and are inspired by the hero of the experience, the coffee bean. A restrained colour palette of reflex blue, terracotta and ecru give the brand a sophisticated feel.

The overall feel of the brand is positive, warm and inviting – with playful elements of surprise and delight.