SystemCore Brand Identity System

SystemCore are the next generation of M&E consulting engineers. They are a mechanical, electrical and digital building services consultancy delivering compliant, innovative and comprehensive design solutions for complex buildings.

SystemCore have been developing their business and growing their reputation since their founding just over three years ago. As they entered a new chapter of growth we worked with the team to help them to define their brand strategy and create a new visual identity system. Through a series of workshops we developed a brand proposition under the title ‘Building Intelligence. Engineered.’ This central promise is a distillation of the smart systems and controls which SystemCore design to create low-carbon, self-optimising buildings and spaces and help clients achieve their net zero targets.

To reflect this new brand proposition we designed a new mark and visual identity system. The mark is based on a three dimensional representation of buildings and spaces, combined with the spark of intelligence that SystemCore’s systems bring to life. The new mark was combined with a vibration turquoise colour palette and a robust typography system that reflected the simple, professional efficiency of their engineering systems and the warmth and people orientated approach of their consultancy. 

We created a suite of tools to enable the client to roll out and manage their visual identity and messaging as they continue to grow. We designed systems and templates — from sales and marketing presentations to social media templates, stationery and reports. Working with photographer Myles Shelly we art-directed a suite of professional images to demonstrate the team in action, working with clients and on site. We developed their new website to act as an introduction to their business, to demonstrate the projects that underpin their reputation, and act as a calling card for new and potential clients.  

"SystemCore needed support in developing our brand positioning and marketing content including brand identify, brand design, company values, website and all our marketing collateral to support our business through our next phase of growth. Stephen and the Chart team worked closely with us, listened and understood us very well, guiding us through each stage of the process. The Chart team delivered a brand, website, suite of marketing collateral and narrative that we are delighted with and feel will be central to enabling SystemCore deliver on its ambitious plans from a brand and marketing perspective. We believe the outcome makes us look professional and a stand-out amongst our competition."

Donal Dunlop — Director, SystemCore