Super Miss Sue

Visual Identity and all design applications for Super Miss Sue – A seafood restaurant, café and take away located at Drury Street Car Park in the centre of Dublin.

The project encompassed art direction, design and production of adverts, environmental graphics, menus, packaging, photo montages, promotional literature, signage scheme, stationery, uniforms and mobile responsive web site as well as contributions to naming and copywriting.

The overall scheme has a seafaring theme, from the offbeat moniker (akin to idiosyncratic boat naming), materialisation of the eponymous 'Sue' character (along with diver sidekick) through to bespoke porthole influenced signage.

The space has two aspects: 'SMS Cervi* Take Away & Café' on the ground floor and 'Super Miss Sue Restaurant & Gin Bar' in the basement. The challenge was to give each aspect distinction whilst retaining coherence throughout the scheme. All aspects come together on the web portal where one literally dives from section to section through a vertically continuous layout.

* Take Away was named after after Giuseppe Cervi an Italian who in the 1880s (accidentally) brought fish & chips to Ireland.