2023
Designed by Paul McBride and Brian Nolan at Detail. Design Studio
Categories: Environmental / Identity
Industry: Commercial
Tags: Illustration
We collaborated closely with the Workday team to craft an illustrative environmental graphics scheme that not only celebrates their location but also embodies their pride in the city. Our goal was to infuse the 6th-floor canteen, Spéir, with a distinct identity and vibrant personality.
The focal point of the branded illustration in Spéir is Smithfield, which serves as a jumping-off point to capture the essence of the wider city. This theme extends seamlessly into the lift lobby areas, where floor numerals have been integrated to enhance the building's wayfinding system.
Every detail tells a story – from the ancient residents of St. Michan's to the audacious seagulls, enigmatic fruit, elusive horses, playful penguins, and even a whimsical mummified cat. These elements spark curiosity and invite exploration, enriching the atmosphere with layers of intrigue and discovery