SkyRed Leadership

The SkyRed Leadership visual ID merges two elemental ideas. Sky which speaks to horizons, possibilities and to heights. And Red, the brand colour; passion, courage, action, intelligence, mystique and instinct. Red is how we are remembered. 

The icon represents the understanding that great leadership resonates. From the top down. At SkyRed we focus relentlessly on making great leaders. And great leadership resonates. From the top down. It radiates down like warm waves of sun from the sky... and the Sky is red. Our logo highlights our focus on making great leaders, that lead from the top. It is a statement of intent.

The visual language is metaphoric, with bold typography and colour palette that doubles down on red to give a sense of leadership passion and intellectual power for individuals and organisations that want to impact. It is bold and unyielding.