Shearflint

Shearflint provides custom, quality precision metalworks crafted to exceed their customer’s expectations. Principle worked with Shearflint to create their brand identity, one that would capture the essence of their workshop and reflect their skill and proficiency in metalwork.

Shearflint wanted to develop and push this reputation to the next level. We focussed on the company’s genuine passion for beautifully detailed metalwork. The solution - an identity that reflects a contemporary and minimal ethos with precision and skill.

The new Shearflint brand system included, visual and verbal identity, livery design, website, printed brand collateral.