ScorePlay Rebrand

ScorePlay is the first AI-powered media infrastructure built exclusively for sports organizations. Designed for seamless adaptability across all sports, tournaments, and organizations, it revolutionizes media management with unparalleled efficiency and intelligence.

Their client roster speaks for itself, boasting top teams, leagues, and organizations across the sports industry. Combined with their cutting-edge, AI-powered digital asset management system, their impact was undeniable. But what truly set them apart was the team itself—leaders who are inspiring, passionate, intelligent, and authentically driven. Over the course of 10 months, we collaborated to redefine every aspect of their brand, capturing the essence of their innovation and energy.

The rebrand positions them ahead of the industry curve, aligning seamlessly with the evolving needs of sports organizations, fans, and the stories that connect them. The new logo embodies fluidity and integration, with interconnected terminals symbolizing seamless workflows from leagues to athletes. Designed for adaptability, it embraces motion and the 16:9 format, ensuring depth and versatility across the brand.

The visual system transcends any single sport, drawing from track lines, field markings, and racecourse elements to create a flexible, structured identity. With dynamic layouts, adaptive logomarks, and a unified grid system, the brand balances simplicity with bold amplification. Every element—typography, color, iconography, and motion—was meticulously refined and integrated across all platforms, with comprehensive guidelines ensuring consistency and evolution over time.

Website designed and built in collaboration with ESTD.