Rí-Rá Brewing Company

Huskies were asked to create and develop a new beer brand based in the foothills of the Wicklow mountains..We named it Rí-Rá because we think it sums up that unpredictable divilment that Irish people are so good at. And we believe that in a world of samey, boring alcohol branding, this boldness matters more today than it ever has.

We used bold colours and typography, a devilish badge and a subtle triskel to create the brand architecture. The can design and box packaging flowed from these ideas, to stand out on the shelves.

Rí-Rá pride themselves on being Irish, full of Irish ingredients. And spirit. They are here to celebrate the best bits of being Irish by creating reasons to talk, meet, bant, grá, hear, be heard. To be together just a bit more often.