Reinvention Summit

The Reinvention Summit is a bold new event taking place in Dublin in 2025. The Summit aims bring thought leaders, experts, and change-makers to Ireland to create a more profitable, sustainable, and efficient future for businesses and individuals. We worked with Mick Durcan and Neil Jordan from Nineyards, alongside co-founders Dr. Nadya Zhexembayevea and Aiden McCullen to develop the visual identity and event branding for the summit.

We developed a logotype and symbol based on the S curve innovation model — a business performance graph which illustrates performance over time and how successful businesses need to be in a constant state of reinvention and change. The logotype and symbol were combined with a dynamic particle graphic. Through constant movement, the particles are the embodiment of change — constantly shifting, adapting and adjusting to form new shapes and ideas.

Alongside the event identity we created a sponsor pitch deck and brand guidelines. These tools were essential to help the team to speak to potential sponsors for the event and to work with a wider team to create digital content.