Quiet on Set: The Dark Side of Kids TV

Title sequence, art direction, and motion graphics for the Emmy-nominated documentary series Quiet on Set: The Dark Side of Kids' TV.

The visual tone of the title reveal sets the stage for the series by building tension and hinting at sinister truths hidden within 90’s era kids tv programming. The words are set in Coign, a condensed typeface, presented through intentionally close crops and brief glimpses of a stage set seen through a CRT-like effect. Amid the vertical lines, subtle accents of orange and green are integrated making a direct connection to the Nickelodeon brand colors. As the title fully resolves on screen, "The Dark Side of Kids TV" emerges ominously, a stark reminder of the shadows lurking beneath the colorful facade.

“Quiet on Set” ignited a viral online response and has invigorated a nationwide reckoning with the dark underbelly of children’s entertainment. To date the series has been watched by more than 30 million people across cable network ID and streamers Max and Discovery+, becoming Max’s biggest streaming title ever reported in Nielsen’s Top 10 charts with 1.3 billion minutes watched. In July 2024, "Quiet on Set" won the Television Critics Award for "Outstanding Achievement in News and Information.” The project also received two Emmy nominations for “Outstanding Documentary Or Nonfiction Series” and “Outstanding Picture Editing For A Nonfiction Program.”