Poetry Ireland is committed to creating performance and publication opportunities for poets at all stages of their careers and needed a new website that allowed them to connect with both the professional writing community and its audience.
Our user research identified the needs of the different users who would be accessing the website, resulting in the design of the site navigation that is structured round the users goals, to ensure they would intuitively be able to find the content they are looking for.
The content is easy to access for all users, whether looking for information literature events, education programmes, or supports for emerging writers.
The website is fully responsive, with images are kept to a minimum to allow the content be the focus and allow for easy reading on smaller screens.