Pippo

Clanwilliam Health, a provider of cutting-edge healthcare solutions, empowers healthcare professionals with innovative digital tools to deliver best-in-class patient care. We collaborated with them to create the brand identity for Pippo, a new app that aims to transform how GPs communicate with their patients, offering an easy, quick and convenient way to book appointments online with ease.

Borne of a commitment to enhancing the doctor-patient relationship, Pippo is a seamless, user-friendly, and efficient way for patients to schedule appointments with just a few taps on their smartphones or tablets. We endeavored to design a brand that embodied the character of a friendly doctor that is liked, trusted and reliable.

Understanding our audience was key, so we conducted thorough research, forming a strong foundation for the brand design, that would positively impact user flow and UI decisions. The logotype’s gently rounded edges and curved letterforms create a sense of balance between friendliness and solidity, with a subtle reference to healthcare through the incorporation of a cross within the first “P,”. Pippo embraces the healthcare sector’s standard palette with primary and secondary brand colours of deep and electric blue hues for corporate and GP-facing communications. Meanwhile, for patient-facing communications and the app’s UI, the brand identity adopts a tertiary palette with vibrant and more clinical pastel colours. The graphic language incorporates layered shapes in pastel hues; a playful take on traditional GP paperwork, files and post-its being shuffled.

We commissioned Cathy Hogan to create illustrations that align with the core brand message. These artworks feature various patients in different scenarios, subtly conveying Pippo’s convenience in managing GP appointments anytime and anywhere. Additionally, we incorporated GP settings and close-ups of essential devices, such as calendars, to craft a seamless narrative across multiple vignettes, effectively reinforcing the brand’s vision. The dynamic and flexible graphic assets perfectly capture the brand’s friendly yet professional tone across promotional communications and online. With these versatile elements, the brand’s visual language can be flexed, ensuring a consistent and impactful visual presence.

Since it’s launch in early 2023:

- Over 25,000 patients across Ireland now use Pippo.

- A GP appointment is booked via Pippo every 10 minutes.

- Pippo has saved practices over 40 hours of administration time (so far).