Oxmantown 2023

2023 Selection

Designed by Trevor Finnegan and Shane Bonfield at Revert Design

Photography: Ruth Connelly

Set and Styling: Play Nice Studio

Photography: Johnny Mallin

Categories: Website / Printed Publication / Print / Identity / Packaging / Object / Prop

Industry: Commercial

Tags: Digital / Art direction / Retail / Advertising / System

Having worked with Oxmantown for many years, we recently overtook a brand refresh, as they wanted to simplify their product range and move away from any plastic labels and packaging. The refreshed designs reflected this need to reduce packaging and any environmental impacts, by stripping back to the bare essentials, while maintaining the sophisticated aura of handcrafted organic cosmetics of the original branding.

We helped source a local printer to print directly on the bottles and also worked with an Irish printer for a new range of FSC approved biodegradable packaging.

This has helped greatly with the brand carbon footprint as everything is now printed and produced in Ireland.

We have also worked on a range of Gift Sets along with the brands social and digital media strategy going forward. The new branding was launched at the recent Showcase 2024 event in Dublin and was greatly received.