Original Irish Hotels

Original Irish Hotels is the new name for a unique collection of independent hotels throughout Ireland. From Castles and Manor Houses, to Country Hotels and City Boutiques, each is as diverse as the destination that defines them.

We worked with the central marketing team and board to develop the strategy, and align some 60 independent hoteliers around a clear brand proposition – Welcome to a World of Difference.

The new name and identity reflect the groups vision to be recognised as the benchmark of genuine, independent Irish hospitality and as a hotel-mark of real quality, choice, and authenticity.

A full suite of materials including brochure, touring map, hotel signage and gift materials were developed. A new website showcased the individual hotels and the unique experiences & destinations the

group opens up to visitors.

Offering true local character and an authentic welcome, experience the very heart of Irish hospitality.