One Physio & Pilates

2024

Designed by Brian Nolan, Jess Whelan, Naoise Ó Conchubhair and Aisling Quinlan at Detail. Design Studio

Photography: Al Higgins

Categories: Environmental / Identity

Industry: Commercial

We worked with ONE Physio & Pilates to develop and deliver their Brand Strategy & Identity. Their aim, to be the leading provider of Physiotherapy & Pilates in Ireland, by providing one clear pathway to physical care which is accessible to everyone.

The key deliverables for this phase included brand positioning, identity and guidelines, signage, social media templates, and initial website design. We developed a bespoke wordmark reflecting the movement and manipulation inherent in physiotherapy and pilates. The ‘O’ in the wordmark was used as a graphic symbol, highlighting the proprietary circular care system they provide.