2023
Designed by David Pakenham and Seán O'Beacháin at So Studio
Creative Strategy: Karen O'Neill
Copy: Mike Mesbur
Categories: Print / Identity / Moving Image
Industry: Corporate
Tags: System
Occupli, formerly Chris Mee Group, are the largest provider of Environmental Health & Safety and Carbon Emissions Consultancy Training and Recruitment services in Ireland.
We were delighted to be asked to help with their brand refresh in order to reflect their recent name change, and represent the evolution from a compliance-focused organisation to a dynamic and forward-thinking leader in the field of health and safety.
The new logo represents Occupli’s pursuit of continuous improvement. It symbolises a journey of advancement through incremental steps. The mark captures the essence of their progressive mindset and represents their unwavering commitment to excellence.
At the heart of the new identity are dynamic patterns that embody Occupli’s modern and forward-thinking approach to health and safety. These patterns serve as visual metaphors for the constant pursuit of improvement.
Two distinct shades of green were chosen to evoke a sense of the environment while avoiding clichéd representations. This ensures an appropriate tone for the business, while also achieving a fresh and authentic look and feel.