Oaklee

Oaklee is an Approved Housing Body (AHB) and one of Ireland’s leading providers and developers of social housing. Established in 2001 to deliver best in class, high-quality modern homes for older people, families, mature singles and people with complex needs, the company has since managed to break new ground by bringing a much needed pioneering and enterprising spirit to the industry.

Driven by its mission to build a strong business with a social purpose and to be a foremost provider of quality customer-focused housing and support services, they entrusted us with building a brand that brought to life Oaklee’s care for residents and society at large. We centred the identity around a new promise – Homes to build futures in. As a consequence of the strategy, we renamed them Oaklee from Oaklee Housing, a small change that spoke volumes. This was backed up by an identity that is warm, engaging and above all, honest.

The logomark is derived from a basic house shape repeated to create a community of homes, forming a circular O and teamed with a contemporary yet friendly sans for the Oaklee wordmark. This shape along with the circular O is used throughout the visual system to house imagery and illustration. The identity is complemented by a bright optimistic colour palette and a set of homey, uplifting illustrations by a young up and coming Irish illustrator to increase warmth even further. For imagery, real residents allowed us to come into their homes and photograph them as they are, capturing the essence of what home means to them.