Neola (2013)

Neola is a fashion store with shops in Malahide and Dundalk. Named after owner Neola Killeen, the shop sells unique and sassy labels, chosen by Neola who has been in the fashion business for over 15 years. Neola is also the name of a species of moth found in Australia and we used this concept as the basis for the new identity as moths are more unique than their butterfly counterpart. We designed the new mark which helped change Neola from an individual’s name to more of a recognizable brand and implemented it across all in-store material from bags to labels.