NCAD Works 2024

We have worked with NCAD for six consecutive years on the annual graduate showcase, NCAD Works, we helped name and establish in 2019. Our role spans branding, wayfinding, promotion, and the development of the showcase website.

For NCAD Works 2024, the visual identity featured kaleidoscopic motion treatments, creating dynamic, reflective compositions that captured the iterative, experimental nature of creative work. Built on NCAD’s bespoke Spenser typeface and an updated palette for this year, the direction was applied seamlessly across print, digital, and spatial formats.

We also introduced backend improvements to the digital platform, allowing students to log in via their student email and update their profiles directly. This flexibility enabled graduates to upload or refine work closer to the graduate show launch, fostering greater participation and inclusion. Enhanced interactivity on the front-end of the website further bridged the physical and digital aspects of the show, boosting accessibility and engagement.