Designed by Mark Shiels at Form
Editor and client contact: Clodagh O'Brien
Categories: Promotional
Industry: Civic
The National Youth Council of Ireland is the representative body for national voluntary youth work organisations in Ireland. To further their message we were asked to produce an advocacy tool to communicate the importance of funding the youth sector to government ministers and staff.
10 posters were designed each containing a true life experience from a young person with an accompanying visual. Typography played a key role in the design of the posters with a strong use of scale, where letterforms made interesting shapes on each of the folded panels on the posters. A grey folder was produced to house the posters, which also contained the organisation’s mission statement and a macro view of all the posters.
(Produced in 2010)