National Print Museum Strategy

The National Print Museum in Dublin provides interactive visits & educational tours that promote the historical & contemporary significance of printing. We worked with the NPM to design its 2024-2028 Strategy. This Strategic Plan would chart the Museum through a particularly challenging and exciting time emphasising an outlook for the future based on a sense of optimism and ambition.

We approached the design of the Strategic Plan by utilising visual references that speak to the cultural and historical heritage the Museum protects, but interpreting them in a new way. A large format reminiscent of old fold-out maps hinted at the museum’s four year journey ahead. The graphic system was influenced by the unique typographic glyphs found on the keys of the Monotype keyboard housed in the museum. Using this vibrant Monotype graphic system and a mix of black and white photography showcasing the diverse ages of the people using the working museum we created a piece of printed material people would want to read, want to take home and hold on to, marking a new era for the National Print Museum.