National College of Art & Design Postgraduate Campaign

In certain cultures mastery is considered aspirational, something to strive towards, but never reach. The journey is the where the real learning happens. In traditional Japanese aesthetics, wabi-sabi is centered on the acceptance of transience and imperfection. The aesthetic is sometimes described as one of appreciating beauty that is "imperfect, impermanent, and incomplete" in nature. This way of learning by doing, by making, thinking, reshaping and accepting change as critical to our learning is at the centre of the campaign for the National College of Art & Design Postgraduate Masters Program. It is made up of incomplete frames, impermanent illustrations and imperfect typography.