MTV Music Channels Xmas Identity

This project required the creation of on screen graphics and various promos for MTV Music, MTV Hits, and MTV Base to air over the Christmas season. A simple yet fun style was developed to allow them to be reused and adapted for the next few years. There needed to be a cohesive feel across the three channels whilst retaining some differentiation between them. Each channel was assigned a different colour. On screen graphics such as lower thirds and clip titles varied per channel whilst maintaining the same style.