MiniCorp

MiniCorp works with startups to take products from the earliest stages through to launch and on to profitability. They guide clients from big ideas to sustainable businesses, built for long-term growth.

We focussed on how to portray scale and movement across the various brand outputs. To that end we devised an animation method which formed the base for a distinctive treatment which was applied in signage and environmental graphics as well as social posts, presentation and animations.

In image-making, we concerned ourselves with how we might portray scale and movement across a variety of media. To that end we devised an animation method, based on simple optical illusions found in lenticular and zoetrope mechanisms. This formed the base for a distinctive treatment which was applied in signage and environmental graphics as well as social posts, presentation and animations. Our references for the content of this material were varied: from representations of launch, exploration and flight to graphical representations of scale including the Eames’ iconic ‘Powers of Ten‘ film.