Mild Activity

Mild Activity is more than just a social running club—it’s a vibrant community of like-minded individuals embracing fitness at their own pace.

The goal was to create a simple yet dynamic brand system, with a logo that captures the essence of movement. What better way to represent the club’s spirit than a runner cleverly forming the word “Mild”. Having joined the group for multiple runs, we wanted the logo to reflect the experience, through the fluidity of the logo.

The brand palette blends luminous and earthy tones, evoking both the exhilaration of running and the warmth of post-run coffee chats. To bring the identity to life, we designed a set of illustrated icons representing each weekly run.

This brand was rolled-out across signage, merchandise, flags, interactive material and social media.