Designed by Bob Gray and Keith McGuinness at Red&Grey
Strategy: Paul Hughes
Copywriting: Henrietta McKervey
Illustration: Orlagh Murphy
Photography: Richard Gilligan
Categories: Identity / Publication / Signage
Industry: Commercial
Tags: System
Established in 1968, Maurice Ward are an independent global freight-forwarding and logistics organisation.
Working together we clarified the company’s message, further developed their creative strategy, product and service system, modular presentation and introduced an adaptable brand toolkit. Everything that we created was directly influenced by the colour systems, photography, typographic style and aesthetic of 1968, the year the group was formed.