Margaret Curran Art Therapy

2020

Designed by Amy McMahon at Amy Mc Design

Photography: Marta Faye

Categories: Identity

Industry: Commercial

Tags: Stationery / Icons / Website / Businesss Card / Branding

Website: margaretcurranarttherapy.ie

Margaret Curran is an experienced and passionate Art Therapist who practices in her home studio in Flagmount, Co. Clare, as well as in corporate, educational and health settings. Through Art Therapy, Margaret supports individuals and groups, regardless of previous art making experience to express themselves through the language of their own unique creativity.

The design draws inspiration from the creative process and the vast potential it has to help people. The customised letter forms and unique placement of “Art Therapy” reflect the expressive nature of Art Therapy. The star-like motif communicates the magic people can find when they engage with Margaret Curran Art Therapy. It represents that special spark that Margaret sees in people when they reconnect with creativity and allow the creative process itself to become the mechanism of their healing. The deep and natural colour palette is inspired by both Margaret's home studio and her own artwork, as she also has her own art practice.

The overall tone of the design expresses Margaret's professionalism and her unique perspective as an Art Therapist with personal experience of the healing power of art and the creative process.